Get Real - You Do Need A Kids Meal!
Unless you have a sign outside your business door that reads “we do NOT serve kids or families”, there is no reason why you should avoid catering to young customers today.
The growth of the population between the ages of 0-13 has increased substantially. In the United States, between the years 1995 and 2000 there was only an increase of about 4% in this age group. However, the increase between the years 2000 and 2005 almost reached 20%!!
If you are in the foodservice industry, and choose to ignore this fact, you could potentially be missing out on this 20% increase in sales. It is simple – target this age group with effective kids marketing techniques and family marketing strategies and you are sure to get a piece of the pie. Not so simple? If you need help, do not hesitate to contact a kids marketing expert. Find a partner (not just a supplier) that has the experience to design, develop, manufacture and distribute kids meal items. Find someone that understands and listens to your needs and can effectively offer solutions.
It is not a matter of increasing sales and/or traffic. It is a matter of effectively displaying your brand and tying your kids meal program to it. You do not necessarily have to go with the licensed toys that jump, light up and/or scream, but your needs might call for a small pack of crayons with an appealing coloring book and/or placemat. Regardless of your needs, unless you do NOT want families and kids to visit your locations, you better act today.
Population of 0-13 year olds in the US:
- July 1995: 53.7 Million
- October 2000: 54.7 Million
- October 2005: 65.1 Million
Source: U.S. Census Bureau