When a company admits they are at fault, when they embrace what they have lacked for years, when they make it public and challenge themselves to change public opinion, that is when they begin to capitalize on the mistakes of the past. I consider this to be one of the best advertising campaigns of all times, if in fact, they meet their goals.
I have to admit that I stopped ordering Domino’s Pizza as soon as I graduated from college. Their 30-minute guarantee and their very affordable pitch had me sold back then. After I became more selective in my dining choices, Domino’s was not at the top of my list. I will without a doubt try the pizza again very soon, maybe even before the Super Bowl. I am very curious to see if they have managed to improve the crust, sauce and also, customer service (which they did not mention on their ads, but I would imagine they would touch on as well during their improved re-branding efforts).
One thing is for sure: it took a lot of guts to come out in the open and lay it all out there in front of millions of people to see. Some may have made fun of it, some may have agreed with everything they have to say…but, also lots will agree that it took courage to come out and say it. Hats off to them…and hopefully, the next pizza I order will be in fact superior to the old ones.
{ 0 comments… add one now }