NPD Group, an entertainment industry analyst company reported teens were acquiring less music.
There were three main reasons cited as to why kids purchased fewer downloads in 2008:
- 32% of teens were unhappy with the selections available.
- 23% claim to already have a suitable collection of digital music
- 24% cite cutting back all entertainment spending
Free downloads have also been affected. The number of tracks downloaded from peer-to-peer networks fell 6% in 2008 and the number of teens borrowing music (burning a CD, ripping a computer, etc.) dropped 28%. CD purchases fell 26% year-over-year and paid digital downloads dropped 13%.
Teens however are turning to online and satellite radio. 52% listened to online radio in 2008, up from 34% in 2007. Teens listening to satellite radio rose 63% year-over-year (from 19% to 31%).
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