The amount of money teen girls spend annually on clothing/accessories increased 6% in the fall of 2008 from fall 2007, according to Piper Jaffray’s bi-annual “Taking Stock of Teens” study. The study also found that 36% of teen fashion purchases are during the back-to-school season while 40% is done during the spring and summer. Only 20% of the purchases are done during the holiday season. More than half of teens (55%) plan to use cash for their purchases, down from 59% the previous year.
BOYS 2008 2007 GIRLS 2008 2007
Clothing 17% 16% Clothing 32% 31%
Food 15% 17% Accessories 16% 17%
Car 13% 11% Food 14% 13%
Videogames 11% 9% Shoes 8% 8%
Electronic stuff 10% 9% Electronic stuff 5% 3%
Music/Movies 8% 10% Car 8% 9%
Concerts 7% 8% Movies 6% 6%
Shoes 7% 7% Concerts 5% 6%
Accessories 5% 5% Book/Magazine 3% 3%
Others 4% 4% Videogames 1% 1%
Book/Magazine 2% 2% Furniture/Room 1% 1%
Furniture/Room 1% 2% Others 1% 1%
{ 0 comments… add one now }