To further mark the return of the popular Iron Man movie franchise, Burger King has created an exclusive collection of BK Kids Meal Toys that bring the power and attitude of “Iron Man” into restaurants. A collection of eight film-inspired premiums are available with the purchase of a BK Kids Meal and will include four lifestyle accessories for girls, and four action-packed toys for boys, including an exclusive “Iron Man 2″ figurine that stands a full seven inches tall when assembled.
The movie promotion will feature separate adult and kid-focused advertising. The promotion flies into participating restaurants in celebration of the highly-anticipated sequel, which debuts in theaters on May 7, 2010.
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