Licensing

Anpanman once again, favorite among Japanese kids 12 years in a row

Anpanman? One Piece? Pretty Cure? Rilakkuma? Do you know what I am talking about? No? Ok, then you need to get with the program. These are some of the top-10 licensed characters in Japan. Some

How to compete with McDonald’s happy meals

It  is a well-known fact that McDonald’s is the world’s largest manufacturer of toys, and in case you did not know it, well, now you do.  McDonald’s sales globally account for almost US$ 40 BILLION

Playing the blues? Not McDonald’s

Personally, I think the movie was not all that great. I may be getting older but I really enjoyed the Smurfs of the past better…these new 3-D animated characters are not my thing, however, McDonald’s

C3i gains exclusive rights to Nickelodeon’s Fairly Odd Parents (Padrinos Magicos) for children’s restaurant promotions

OVERLAND PARK, Kan. (March 10, 2011) – Known for its impactful family and children promotions, C3 International (C3i) will partner with Nelvana Limited, children’s entertainment and production company, and Exim Licensing Group, entertainment licensing and

Nebraska’s bill seeks to ban toys in kids meals

While there is no arguing that obesity in american kids continues to grow at epidemic levels, there is plenty of arguments regarding the approaches that first Santa Clara, then San Francisco, and now Nebraska, are