Kids Research

Anpanman once again, favorite among Japanese kids 12 years in a row

Anpanman? One Piece? Pretty Cure? Rilakkuma? Do you know what I am talking about? No? Ok, then you need to get with the program. These are some of the top-10 licensed characters in Japan. Some

The way to a family’s heart is through the kids!

38 million U.S. families spend a combined $ 2.7 trillion a year. Now, more than ever, parents ask kids’ input on where the money goes. Kids today weigh in on just about everything, after the

Kids seek healthier food options

For the last few years, adults have been on a health craze seeking better options and pushing restaurants to come up with alternatives that fit their needs. But a new study by Y-Pulse once again

Birthdays are a big business for restaurants

Birthdays are extremely important to both kids and families. When you think birthdays, you think fun and celebration. Families spend money to have fun and to celebrate and you want to ensure this celebration is

Plush kids meal toys still top sellers in restaurants

Through the years and since McDonald’s launched their happy meal, lots of different types of toys have been offered as an incentive to gain repeat business, increase store traffic and yield more profits. Kids meal