2008 December

What tweens and teens like in marketing and advertising

According to C&R Research based out of Chicago, IL, this is what tweens and teens enjoy to see in advertising: TWEENS               TEENS Cute Animals (11%)  (6%) Honesty (22%) (25%) Good music (27%) (33%) Humor (54%)

Krispy Kreme expands internationally

Krispy Kreme Doughnuts signed a development contract with KKD Lotte Holdings Co. to open 35 units in China. These stores will be opened in the next 4-5 years in Beijing, Tianjin and Shanghai. Krispy Kreme

Restaurant chains that hold their own in tough economy

Could it be the menus, the offerings, the service? What exactly are these chains doing to report second quarter same-store sales increases over last year? – Buffalo Wild Wings + 8.3% – Chipotle + 7.1%

What kids like to eat

Simmons Market Research released a study that shows that cookies are the most popular single-seve food eaten by 6-11 year olds. Other favorites are: – Cookies 66% – Fruit snacks 62% – Yogurt 61% –